DICTIONARY

Definitions for terminology and jargon used in website design and development, graphic design and printing

Algorithm

An algorithm is a structured set of step-by-step instructions designed to solve a problem or accomplish a specific task. It begins with an input, which is the initial data or information provided, and follows a defined sequence of operations or rules to produce an output. Algorithms are fundamental to computing and problem-solving because they provide… … Read More
API

An API, which stands for Application Programming Interface, is a set of rules and protocols that enables different software applications to communicate and interact with one another. It acts as an intermediary that allows programs to exchange data, request services, and perform specific functions without needing to understand each other’s internal workings. In essence, an… … Read More
App

An app, short for “application,” refers to a type of software program created to perform a specific task or set of tasks for a user. In its broadest sense, any software installed on a computer — such as word processors, web browsers, or media players—can be considered an application. These programs are designed with particular… … Read More
Aspect Ratio

Aspect ratio is a term used to describe the proportional relationship between the width and height of an image, graphic, video, or display screen. It is expressed as a ratio of two numbers, written in the form of width to height, such as 4:3 or 16:9. These numbers do not represent exact pixel measurements, but… … Read More
Bandwidth

Website bandwidth refers to the amount of data a website can transfer to users over a specific period, usually measured in seconds, minutes, or months. It determines how much information—such as images, videos, text, and scripts—can move between a web server and a visitor’s browser at any given time. Higher bandwidth allows more data to… … Read More
Bit

A bit, short for binary digit, is the most basic unit of data in computing and digital communication systems. It represents the smallest possible piece of information that a computer can store, process, or transmit. A bit can exist in only one of two possible states: 0 or 1. These two values correspond to off/on… … Read More
Blog

A blog is a type of website or a dedicated section of a website that is regularly updated with new content, typically presented as individual entries known as posts. The term “blog” is derived from the combination of the words “web” and “log,” reflecting its original purpose as an online journal or diary. In the… … Read More
Botnet

A botnet (short for “robot network”) is a collection of internet-connected computers or devices that have been infected with malicious software and are remotely controlled by a single attacker, often referred to as a bot-herder. Each compromised device within this network is known as a bot. Once infected, these devices become part of a larger… … Read More
Buyer Persona

A buyer persona is a detailed, research-based profile that represents a business’s ideal customer. It is essentially a semi-fictional description built from data, insights, and observations about a target audience. This profile helps businesses clearly understand who their customers are, what they need, and how they make purchasing decisions. Buyer personas typically include information such… … Read More
Cache

A cache (pronounced “cash”) refers to computer hardware or software that is used to temporarily store data so it can be accessed more quickly in the future. Instead of repeatedly retrieving or processing the same information, a cache keeps copies of data in a readily available location, which improves performance and reduces the time it… … Read More
CMS

A Content Management System (CMS) is software that helps users create, manage, edit, and publish digital content without needing advanced technical skills. It gives individuals, businesses, and organisations a simple way to build and maintain websites. Instead of writing complex code, users can focus on producing and updating content quickly and efficiently. A CMS includes… … Read More
CMYK

CMYK is a colour model used in printing that stands for cyan, magenta, yellow, and key (black). The “K” represents black to avoid confusion with blue and to indicate the key colour used for detail and contrast. The CMYK colour model is widely used in commercial and digital printing because it allows for accurate reproduction… … Read More