Definitions for terminology and jargon used in website design and development, graphic design and printing

  • Algorithm


    An algorithm is basically a set of instructions for solving a problem or completing a task. Algorithms normally start with Read More

  • App


    The term “app” is an abbreviation of the word “application”. An application is a software program that is designed to Read More

  • Blog


    The word blog is derived from a combination of the words “web” and “log”. They were originally just online personal Read More

  • Buyer Persona

    Buyer Persona

    A buyer persona is basically a description of who your ideal customer is. It is usually a profile based on Read More

  • Cache


    The Cambridge Dictionary defines the word cache as “an area or type of computer memory in which information that is often in use can be stored temporarily and got Read More

  • CMYK


    CMYK is an abbreviation for cyan, magenta, yellow and black. These are the four standard colours used in process printing Read More

  • CSS


    CSS stands for Cascading Style Sheet. It is used to apply style to HTML documents. CSS is one of the Read More

  • Database


    A database is basically an organised collection of structured information. This information or data is usually stored electronically on a Read More

  • Dot Gain

    Dot Gain

    Dot gain is an occurrence that causes printed material to appear darker than intended. It happens as the size of Read More

  • DPI


    DPI is an abbreviation for “Dots Per Inch“. It is used to measure the number of ink dots per linear Read More

  • FTP


    FTP stands for file transfer protocol. It is used to transfer files between computers and other devices over a network Read More

  • HTML


    HTML stands for Hypertext Markup Language. It is the most basic building block of the internet and one of the Read More