As a small business owner, you may wonder if your business really needs a website. I believe the answer is most definitely yes. In this article we’ll look at a few reasons why.
Today more and more people are searching on-line for handymen, plumbers, garden services and just about every other product or service they may require.
According to Google, four out of five people search for information on a local business for contact numbers, specials, open times and more. There are more than 3.5 billion searches on Google every day. The chances are pretty good that someone is searching on-line for products or services like yours right now.
If you don’t have a web presence, you can be sure your competitors do – and you can guess who will be getting the business. This is possibly the main reason for every business to have a website.
Add credibility to your business
Many people disregard a business if they don’t have a website and up to 75 percent of consumers base a company’s credibility on their website. This means that you will be less trustworthy if you don’t have a website.
Even though you have a Facebook page, you still need to have a website.
Research shows that the number of Facebook users is declining and people are spending less time on the network. The article published by CNN Business on 31/01/2018 elaborates on the decline in Facebook users. Social media is great to help you grow your business but it shouldn’t be your only on-line marketing tool.
You are never in full control of your content on a social media site. The content can for various reasons, also disappear at any time and be lost forever.
With your own website, you will be in control of everything that’s on it. This includes the content and how it is displayed. You can make backups and even change hosting companies.
Costs can be less than you think
You don’t necessarily need an elaborate or expensive website – but you most definitely need one and you need to be found by search engines.
If you are on a budget, you can make use of some of the free and low cost website and page builders around. Most website hosting companies also provide a free page builder as part of their packages. Read more on Website Costs in South Africa.
Take in to account though, that you get what you pay for. Doing it yourself is cheaper and can be a lot of fun. Using the services of a professional however, will mean that your website not only looks great, but also meets the criteria needed for search engines (SEO). Read more on SEO and the basics you can do yourself.
Maintaining and keeping a website up to date with fresh, new content, can be very time consuming. This is another instance where you need to consider employing the services of a professional.
Please feel free to get in touch if you need help or advice to get started. We’d love to chat and we’re sure we can tailor or services to suit your requirements and budget. Visit at our home and services pages for more information on us and what we do.