What Is Vector Artwork? Understanding Vector vs Raster Images

Signage and printing companies often ask for your logo or artwork in vector format. However, many people—even some designers—still confuse vector graphics with raster (bitmap) images.

This guide explains the difference between vector and raster images and helps you choose the right format for print and design.

What Is Vector Artwork?

Vector artwork uses mathematical formulas to create shapes, lines, and curves. Designers build vector graphics in programs like Adobe Illustrator or CorelDRAW.

Common vector file formats include AI, EPS, SVG, and CDR.

What Are Raster (Bitmap) Images?

Raster images consist of pixels. Each pixel holds colour data, which forms the complete image. Photos taken with your phone or camera are raster images. Software like Adobe Photoshop also creates raster graphics.

Popular raster file formats include JPEG and PNG.

Vector vs Raster: Key Differences

The biggest difference between vector and raster images lies in scalability:

• Raster images lose quality when resized. Enlarging them causes pixelation and blur.
• Vector graphics scale without losing quality. You can resize them infinitely while keeping sharp edges.

Vector files also tend to have smaller file sizes for large designs, making them ideal for signage, banners, and logos.

When Should You Use Vector or Raster?

Use vector graphics for:

• Logos
• Icons
• Illustrations
• Typography

Use raster images for:

• Detailed imagery
• Photographs
• Complex gradients

Read more on Image File Formats.

Why Convert Fonts to Outlines?

Designers often convert text into outlines (or curves). This process removes font dependencies and prevents unwanted font substitutions. Keep in mind: once converted, you can no longer edit the text.

How to Get Your Logo in Vector Format

Ask your designer to supply your logo in vector format. Most logos start as vector artwork, so this request should be simple.

If you don’t have a vector version, hire a professional to recreate your logo. This step ensures high-quality printing and scalability across all applications.

Need help?

We’d be glad to assist. Get in touch with us or take a look at our services page for more information and pricing. We supply our vector artwork in all the common vector formats, AI, EPS, CDR, and SVG.