A buyer persona is basically a description of who your ideal customer is. It is usually a profile based on research that represents a target customer. They describe who your ideal customers are and how they make decisions.
Buyer personas in marketing are also called customer personas and marketing personas (or profiles). They help businesses understand and identify with their customers in order to better focus their marketing and improve customer support.
How Are Business Personas Used?
- Personas can be used in development to help identify and prioritise changes to your products and services, based on what your customers need.
- In marketing, buyer personas are used to build strategies. For example, in content marketing strategies, they’re used for keyword research and as reference when writing copy.
- Personas are useful in sales to understand potential customers and prepare solutions to their problems.
- Personas can also be used for customer support to better serve your customers.
