SEO is short for Search Engine Optimisation. It is the process of improving a website’s ranking in search engine results pages (SERPs). SEO helps to make a website more visible to people searching for a particular brand, product or service with search engines like Google and Bing.
How Does SEO Work?
Search engines use complex algorithms or sets of rules to determine what pages to show for any given search query. The algorithms take various ranking factors into account to determine the ranking position of website pages in their SERPs. These include:-
Links
Links from other websites are very important for search engines in determining the ranking of a website.
Content
Search engines analyse the content of a web page to to determine its relevancy for a search query. An important part of SEO is creating content that is targeted towards the keywords that users search for.
Page Structure
The structure of a website’s HTML code also influences a search engine’s ability to accurately evaluate a page. Website owners need to ensure that the title, URL, and headers of a page include keywords relevant to the content.
