A landing page is a webpage designed to encourage the page visitors to take a specific action. This could be to buy your product or sign up for your e-mail newsletter.
Landing pages are standalone pages meant to convert the page visitors to leads or customers.
What Are Landing Pages Used For?
A landing page should be your visitors last step before they ‘convert’. This is when they become a customer or a lead. They are normally used for:-
- Getting email newsletter signups
- Selling a product or getting pre-orders for it
- Distributing marketing material, like ebooks and catalogues
- Linking users to an app download
- Registering users for an event
- Scheduling visitors for a product demonstration or sales call
A landing page normally contains a compelling call-to-action to help visitors quickly decide whether or not your product or service meets their needs.
Landing pages are not meant for:-
- Presenting several different products or services
- Linking to other pages
- Telling your company story
